Our Self Driving Track Days events aren’t just for learning, outreach or marketing, they’re also about helping media outlets start to really understand some of the technologies that are used in autonomous vehicles, how they work, why they are necessary and how they are used.
We always work closely with media outlets to help provide the message that there are many opportunities for technology development (for new companies looking at this field) as well as research, and of course skills development and employment opportunities for individuals – these outlets reach far more people than we could just through our own marketing.
We often attract coverage on national TV, as well as national-publications in the auto and technology industries – and our event in Austria was no exception!
Here’s a selection of some of the coverage we’ve received for this event:
IEEE Spectrum – Online news story – Carmakers take to the (self driving) test track
Virtual Vehicle Research Center: VIRTUAL VEHICLE Automated Drive Demonstrator at the “Self Driving Track Days”
KFZ Wirtschaft: Hands off the wheel
ORF (Austrian national broadcaster) – Online news story: Self Driving Cars in Practice test (German language)
On national TV news:
AUTO & Wirtschaft
Flotte & Wirtschaft